I just came out of a terrific meeting with the folks at SixApart, the blogging technology company that provides what's under the hood for THIS blog.
We'll be working together on a new project mutliple-platform entertainment project that -- if I do say so myself -- will be one of the rare cases of (1) completely organic product placement and (2) a natural platform extension for television.
What's even cooler about this project is that they understood the concept right out of the gate and immediately started building on its potential... a far cry from the usual glazed-eye "what does that mean?" you hear so often from the new media people in Hollywood.
